There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. For a …

Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even …

A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. Create and submit sitemaps for each country in Google Webmaster Tools. This is only necessary if you’re using subdirectories for each …

Be under no illusions, advanced SEO is a full-time job. However, there are critical fundamentals that can greatly enhance your organic position and ultimately, your organic revenue. When you maintain a blog or a regularly updated website, is there an optimal amount of time you should wait before updating your …

It’s totally understandable that Google takes user behavior into account in their assessment of which result to rank highest. If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the holistic way …

The clickable text for a link is another place to use keywords, and to help guide the user to their destination. As a result, Google respects good anchor text. While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site’s rankings, on-page …

One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing …

While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. As Google’s preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a …

Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can’t help but state that they “can’t squeeze all they have to say in just a few pages.” There are many other items which can affect a website’s search ranking, including all of …

Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words …

Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. SEO’s journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more …

You may not have the resources to create locale sites for each country or language you want to target. In that case, add Google Translate to your site to ensure that your website visitors can see your content in their language (even if it’s not a perfect translation). While …

“Link building” is a term that SEO practitioners use to describe the process of building credibility. The idea is simple: people link to your website when they perceive your brand as a source of authority. Over time, you’ll gather data that helps you determine which of your keywords are …

If you are focused on a local market, it is also important to get connected with local businesses and organizations. Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. After signing for a Google Analytics account, it is important …

A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media …

No follow links are defined as the links which will not pass any link juice. Here, the link is set as no follow, meaning that the Google bot will not crawl the link and will not pass any link juice. The link does not count as a ‘vote’ in the …

If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. Don’t over promise in the title. Even though it may make people click, as soon as they realize you tricked them, they will …

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries While uncovering and fixing technical issues has always been an important …

Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more. The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one …

The Internet is a complex place that houses billions of websites, documents, apps, you name it, and search engines help link all the information together like a giant spider web – everything’s connected! Backlinks that should be avoided include paid links, link exchanges, and advertorials. According to Google, these links …

To increase their websites' search engine visibility, many companies look to build organic traffic with visitors who leave feedback, share your content, and frequently return to your site. It doesn’t take hundreds to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative …

A page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try to increase the text content of your site in the interest of seo. The optimum …

On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm Internal links are links from one page of your own website to other pages of your own website. Anchor-texts …

Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. If it’s been just a day or two since you made your website and are not appearing …

An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. As search engines improve, queries with detailed queries increasingly provide surprisingly helpful results. If that fails make your terms increasingly general till you …

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Try to vary the lengths of your posts a little. This again looks more …

Today, obtaining links is much more than just link building; it’s a part of a content marketing, strategic marketing, public relations and social media effort to get in front of the audiences that matter most. In a link building campaign, you have to find target Web sites in the …

Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic. You have probably asked yourself, many times, “How do I build backlinks to my website for the best SEO results?” You need to see …

Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites. Analyzing content alone is not real SEO. Making a …

t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don’t start seeing some shift in traffic (either month over month or year over year …

Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the …

Googlebot is the name of Google's web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. From the point of view of search engine optimization an entry in a business directory is important; it makes the …

The more people that search engines see being interested in your content, the more weight they’ll give it and the higher it will rank. You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you …

The best directories are the ones that also provide useful information for your potential customers. SEO tools are a necessity to any SEO campaign. They can save you time and provide you with valuable insights into your own and your competitor’s websites. Needless to say, learning how to use …

Now, even if search engines change their algorithm and give no advantage to exact match domains (not likely in my opinion), I’m here to say that exact match domains have another benefit: They attract amazing anchor text associated with inbound links! User experience is critical to SEO, so it …

The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic …

You can have spammy links from the past. Maybe you bought some, or maybe your SEO didn’t care too much about the quality of the links he built for you. Visual content has become very popular on the internet due to our own ability to process an image faster …

Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren’t really …

By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is …

9 out of 10 people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine’s bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them …

Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. Cross linking is a great technique to get a better user experience. This can be an added …

Google Analytics is a very complex method of evaluating your site and ranking it. These metrics include Impressions, clicks, average position, and click-through rate. The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing …

The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to 1,000 words of unique content, it’s important to remember that you’re writing for people, not robots. Keep it …

In today’s SEO, high-quality and relevant backlinks have the most value.

But how do you build good backlinks?! In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no …

Your website is only as strong as your weakest link, so, the more pages you have “that are indexed and aging” and “linked appropriately or exclusively with the anchor text that page is intended to rank for” the easier it rises to the top unchecked by competitors. Mobile is becoming …

Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed. How does a new website start ranking? Does it just magically …

The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. It is not enough to optimize the content on your page. You must also optimize the images. Add keywords to the file name of the …

You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. Google’s Keyword Planner is …

The new SEO paradigm is defined by creating good content and site architecture, along with messaging, branding, and communication with the audience. Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. A page’s speed is crucial …

Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. Many SEO campaigns start with keywords – knowing what the audience within your niche …