By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the site. With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To quote Google, “This improvement in crawling efficiency can indirectly help Google index more of the site’s contents and keep it appropriately fresh. User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance

SEO brings in traffic, and gives your revenues a big hike

One great way to increase your link building strategy is to analyze your competitor’s links. This will give you ideas of sources that you should be using for links for your own site. You can use Monitor Backlinks to examine their links. In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to typing domain names on their browsers that come with hyphens. By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as it tells the search engine spiders to follow the particular link. These follow links are links that counts as ‘votes’, forcing SEO link juice and increasing the page rank of the linked to sites.

Specify a social media headline different from your primary title

Click through rate is a good indicator of whether you’re attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you’re attracting the wrong audience or your webpage content isn’t interesting, relevant or useful to the audience, your CTR will be low. Rich snippets are designed to help search engines better understand what information is on a particular webpage. This is done through structure data markup on the back-end of the page. Even though snippets don't play a direct role in rankings, they can work wonders on a website's click through rate. Create infographics around your industry, at least once every two weeks or even one per month. Infographics can be simple. They don’t have to be full of tons of data or tons of information, but they do have to be interesting and creative. While it's true that keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently lies here. Make sure the site's meta descriptions and titles include both primary and secondary keywords and are unique for each page. All images' alt text need to be keyword optimised and descriptive, without forgetting to optimise video content as well with relevant meta data.

Trust and Relationships

If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. Once you start working on the SEO channels you need to commit yourself for the long haul as ranking first on the search pages does not happen in a day. It can take up to years sometimes and if you are lucky weeks. A little known yet enormously effective strategy for improving the results from local search results is by using reviews to grow your organic traffic and naturally stand out among the competition. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms."

Create high-quality content on a recurring basis

One of the biggest mistakes marketers make when redesigning websites is that they change their site architecture (create new pages to replace old ones) and do away with old website pages that they no longer want to include in their site. These “abandoned” pages might rank in search engine results pages or may have backlinks. Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. The main reason why websites go for search engine optimized content is that it increases the traffic on their site and promotes it to a wider audience.