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When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. Spending money on paid search isn’t a requirement for SEO, but it can be an effective way for giving your website and business a boost online. If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. What factors do you need to bear in mind? Does keyword usage still apply?

Check your Backend: Schema.org, Microformats and Rich Snippets

The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. Adding your site to any web directory just to get a backlink will have a negative effect on your website’s ranking. Audit links back to your website and make sure they’re primarily from trustworthy, reputable websites. Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be.

Do not duplicate meta descriptions

If you want to get high rankings, include your keyword on the web page. Don't forget fundamental things such as making sure that your website is mobile-friendly, meta descriptions, etc. On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. Short paragraphs: Write short paragraphs, preferably 3-4 sentences at most. Breaking down your content into short paragraphs makes it more digestible for your readers. By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth.

Create the structure for your post

On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 spots in no time. Again this is not always the case, but tends to generally be a safe standard of procedure. Google regularly refreshes its search engine algorithms. These are called “Google updates.” These updates improve search results by gradually optimizing the specifications for website quality and relevance. At the same time, they counter web spam. According to Gaz Hall, a UK SEO Consultant : "When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard work you do in building up your links will be for naught if your content is garbage."

Do Your (Keyword) Research

The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content organization. Generally speaking, the more QUALITY websites that link to you, the better. More website links bring more traffic, and that helps boost your web traffic. More importantly, Google counts every link to your website as a vote of sorts. If you get a lot of good “votes” from other relevant and reputable websites, Google will reward you with higher rankings in the search engine results and you’ll get even more visibility and traffic. Google generates far more traffic than any of the other search engines, including Bing(Microsoft), Yahoo and all the other search engines combined, so being high on the Google search engine results is what it’s all about! By correctly using header tags in the following order H1, H2, H3, H4 all the way to H6 (if necessary) when inputting copy, you’re helping crawlers navigate each page of your site easily and understand its content. Heading tags are also a great way to break up the copy on your page to make it more readable for your visitors. Always remember, “Content is King”. Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content.