What would you type into a search engine to find your business website or page? All pages on your website should be available with a maximum of four clicks from any other page of your site. A good method to achieve that goal is to limit the categories on your website to three levels. The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or a power point presentation – be creative. Search engines “see” this behavior (user engagement, lower bounce rates, higher time-on site etc), and they reward your site for it with better quality metrics and higher rankings. With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices.
Expand as necessary.
Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics. SEO takes time, resources,
and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on common markup and important ranking factors. It’s all about website analytics — a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas that can use improvement. Services like Google Analytics give you a full-picture view of your site’s success with detailed statistics about a website’s traffic, visitors, conversions
Search engine optimization is about getting visitors, it is not about getting rankings
Google allows webmasters to geographically target certain websites
or sections of your website to certain locations and regions via Google
Webmaster Tools. You can find these settings by logging into your Webmaster
Tools account, looking under Site Configuration, and changing your geographic
targeting in the Settings tab. While it is true
that you can talk or showcase everything under the sun, it is important that you have one primary topic that is vital to your business. To do this properly you need to focus on certain keywords. Google is getting better and better at recognizing content that truly is useful to people. The search engine optimization (SEO) world has undergone some big changes in the last few years—the biggest being coming in the form of Google’s heightened push towards strong user experiences.
Increase the likelihood of visitors to your site returning again
Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. One of the primary triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google uses employs more than 200 ranking signals. Be careful in monitoring your comments and delete those which you think are linked to spammy sites or to the blogs which are not of your niche. If you are linked to other sites which are of not your niche, those sites can harm you. Gaz Hall, from SEO Hull
, had the following to say: "Learning search engine optimization can be overwhelming at first. There is a lot to wrap your mind around. But becoming proficient in SEO is definitely an achievable undertaking."
Fundamentals of Earning and Attracting Links
A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured. Backlinks drive traffic to
your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you want to move it to a landing page to convert it. Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. You can get up to six sitelinks for your SERP listing, plus a searchbox if you can wrangle one. On desktop, this means that four or five times as much SERP space is given over to your listing, while on mobile, a sitelinked listing can take up the entire screen.