Date Tags onsite

No follow links are defined as the links which will not pass any link juice. Here, the link is set as no follow, meaning that the Google bot will not crawl the link and will not pass any link juice. The link does not count as a ‘vote’ in the page’s favour. Also, it will not boost page rank. A nofollow link is created with the nofollow link HTML tag. When you build a brand community on improving UX, your brand will always stand tall and stay ahead of search engines. Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or social media. Doing this will create backlinks naturally. Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task.

Reporting and analytics

All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? Internal links are links within your blog posts that lead to other pages within your blog or website. The first and most obvious way that this improves SEO is that increases traffic to your other posts and pages. Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. If you don't have a good handle on who the people are who are buying your products, how will your SEO consultant help you bring those people to your website?

If you find something effective, keep doing it with Linking & SEO

Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren’t. Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. Don’t rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it’s very unlikely that they will share it with strangers. Not many people realize the importance of the URL. It is in fact, the first thing a search engine notices while ranking a page.

Optimise your website navigation

SEO is technical, complicated, time-consuming and potentially dangerous. SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. According to Gaz Hall, a UK SEO Consultant : "Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally fall into place. If that doesn’t happen, go back and spring in some variations into the content so that the same message gets across, just optimized!"

Generate keyword ideas

Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will "prime the keyword pump." Quality and visibility. This is truly the great secret to SEO and content. Personalization is one of the most talked about frontiers in search. The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate.