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“Link building” is a term that SEO practitioners use to describe the process of building credibility. The idea is simple: people link to your website when they perceive your brand as a source of authority. Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick the right initial set of keywords? As a site owner, analytics are the key to a clear visual of the impact your website currently has. By analyzing both your own data as well as big data sets online and competitor data sets, you can not only improve your own site but also find insight into what your demographic wants, what companies are flourishing, and how they are flourishing likewise. It often takes time for the results to show in SEM. It doesn’t happen overnight. Keep the patience and continuously monitor your website.

Quick Tips for SEO

Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. For search engines, the opinion of the users is what matters the most and is thus given the highest importance. Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site.

Pay-for-placement in the search engines should be avoided at all costs

SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefit. For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s be clear, these search terms should remain a staple of any website focussed on ROI. There are two types of backlinks. Firstly, a backlink could be from an external website that links to a page on your site. Secondly, you can have internal links from one page on your site to another page on your website. Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings.

Obtain Quality Links

While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure is all about keeping its navigation and logic simple, yet intuitive. One key impact the mobile-first index and the rise of voice search could have on search engine optimisation is the transition from precise match phrases to a broader match SEO, where search engines interpret natural language more easily. Analyzing your competitor’s website could reveal some really interesting information, including audience and main traffic sources. If you find a traffic source that generates traffic to your competitor’s website, then that’s probably a viable channel for you, too. Gaz Hall, an SEO Expert from the UK, said: "Analysing a competitor’s recurring backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight into their ‘inner circle’ of sharers/linkers."

Getting websites listed on search engines

For those of you wondering, “index” is another name for the database used by a search engine. So “to index” a page is to have it added to that database. In other words, Google has discovered your page. Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. Remember that your success in SEO is directly proportional to the amount of effort you exert. Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text.