Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can’t help but state that they “can’t squeeze all they have to say in just a few pages.” There are many other items which can affect a website’s search ranking, including all of the following: keyword research and implementation, back links, link building, content, directory submission, competitor analysis, optimization both on and off of the website in question, and still more variables. Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used as a basis for further research as you’ll then often see better opportunities in the “People also ask” section with more specific questions being asked that offer much better opportunities for featured snippets. Keyword-based titles help establish page theme and direction for your keywords.
Boost Underperforming Content
Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. Just by increasing your
search ranking and where your website places on Google doesn’t mean you’re going to get all of a sudden get that flood of traffic that you want. Google Analytics allows you to specifically analyze the user
behavior on your website. The analysis options range from
very simple to very complex functions. Using tools like Google
Analytics is essential to evaluating the success of your
SEO measures. Google Analytics tracks the users on your
website. In order to activate the tracking, you must add the
respective Google Analytics code snippet on every page. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are.
Rich snippet abuse
One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time. We all know that
when it comes to link building, we aim for the authority links in the first place. But they’re also the hardest to land. You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort
The Problem: SEO and content marketing are not integrate
Schema.org is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google."
Guest blogging was fine years ago, but is not a great way to build links now
One way of increasing traffic to your website is by creating enough backlinks. With so many blogs and resources available to readers, it is imperative that you find a way other than your website that can help you create traffic; this can be done through backlinks. Whenever I speak to
people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised. Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely.