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The clickable text for a link is another place to use keywords, and to help guide the user to their destination. As a result, Google respects good anchor text. While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site’s rankings, on-page optimization is still incredibly important. As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience to deliver, hands-on, every single facet of what makes up contemporary SEO.

Get Keyword Suggestions

The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two – what went wrong? Has your website been pawed to pieces by a panda or pecked full of holes by a penguin? A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes. The true answer of whether social plays a role in search rankings may not always be written out in black and white. But you can leverage social to win at SEO. That part is crystal clear.

Redirection is an excellent way to let search engines know when a page has moved

To get links from high quality blogs, you need to create link-worthy content on your own blog, and then use it as a reference in your guest posts. If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. No matter the angle you are looking at, Google wants to endear itself more to visitors in order to maintain relevance. Search engine guidelines have evolved from the long-running abuse of search algorithms by aggressive Web marketers. Most of the guidelines put into place by Bing, Google, and other search engines are reactions to deceptive marketing practices. The guidelines are as close as you will get to having a check list of things that lead to penalties and algorithmic downgrades.

Google is totally dominating as far as the relevancy of search results goes

Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. While content and digital marketers have spent years honing search engine optimization into a fine art, most companies have actually devoted considerable efforts and resources to ensuring their SEO techniques are top-notch. How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. Gaz Hall, from SEO Hull, had the following to say: "The title tag is a webpage’s second most important onsite ranking factor. Make sure to include your focus keyword in the beginning of the title."

Hummingbird also impacts long-tailed search queries

There’s strong evidence that click-through rates will influence your website’s Google search ranking, though this is difficult to confirm given the company’s secrecy surrounding their algorithms. Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. Opening paragraphs shouldn’t be longer than one or two sentences. Make sure the thing you’re writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded.