Just like it took a lot of time and effort to get to the top of the SERPs, you need to take time to assess about 4-6 weeks of ranking. This will help you understand the source of the problem and rectify it appropriately. Getting high rankings on search engines can be very difficult. It is important that you have a plan before you start to optimize your web pages and links. It's not enough to get traffic to your website. Every website has a robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can’t crawl, and the pages they can/can’t index. You can check whether a URL is blocked by robots.txt with Google’s Robots Testing Tool. When you link to reputable 3rd parties in your website, you are indirectly benefitting your SEO in many ways.
Post Interesting Stuff Not Limited to Your Products/Services Only
The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year. The key to link
building is RELEVANCY. Therefore building links in niche directories and directories attached to informative websites relevant to your industry are beneficial for you. One of the simplest ways to optimize your blog posts is to focus on writing things that are relevant to your specific audience. If you are writing content that gives them the information that they seek, your SEO is going to improve. Ideally, if you’re running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with customers simply through generating your own content.
A better way to reach out to your audience
SEO can help a growing startup establish its presence and meet business goals. A site that hasn’t
done its keyword research is like a car driving in the dark down between two points. Keyword research is a constant and has been and still is a cornerstone of SEO. Do it before you do anything else! To increase the site speed, consider carrying a comprehensive Technical SEO, use the right image sizes, and reduce distance your content travels by utilizing CDN (content data networks). The old saying that “life is a journey, not a destination” can also be applied to SEO.
Responsive sites are becoming more and more important for SEO
Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them. The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. Whether or not a specific page ranks for a particular keyword depends largely on the quality of that individual page (content, user experience, number and quality of the backlinks, page load speed etc), and not the quality of your website as a whole. According to SEO Consultant
, Gaz Hall: "If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords."
Identify and remove duplicate content
Google wants to know about the keyword usage. You should ensure the keywords are properly applied in the title tag and have properly crafted meta-description. Then, the content should be of significant content. It is important to
note that, despite popular belief, having keywords in the domain name does not help your SEO and it won’t help your website reach a global audience. Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content. For people who track their site’s ranking on Google Analytics on a daily basis, it is not surprising to see the ranking move between positions one and six. Many will ask; why is my ranking fluctuating this much? What should I do? You do not have to do anything!