Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even millions of other people regularly use. While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure is all about keeping its navigation and logic simple, yet intuitive. Google uses unique variables in the local ranking algorithm. However, Google's local algorithm and the organic algorithm are interconnected. Websites with good traditional SEO elements also get better rankings in Google's local results. After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO for your page URLs is important because keywords in the URL are a ranking factor and short and descriptive URLs can help with link building and user interaction. Like your visitors, search engines read a URL to get a clue for the contents of the page.

Track Desktop and Mobile Analytics and Metrics Separately

Google devalues pages and websites with very little content, and it’s obvious that links from these types of websites carry little SEO value. Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you’ve produced. It has become a trend by SEOs to remove older content, especially older content on a news sites, where sites remove content rather than simply archiving it. So how do you determine your competition? What should you be looking for?

Add a ton of value to your clients

Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with the search engines. It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the search engine results page has never been more important. Even web pages that currently have a top search engine ranking cannot afford to be complacent. Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. Links have always been a valuable aspect of an SEOs strategy, and many SEO agencies focus on building relevant links to get first page search results on Google.

You can't build a successful SEO campaign without optimizing your page per SEO best-practices

When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. Just typing in an incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to user experience, including mobile optimisation and site speed. Gaz Hall, an SEO Expert from the UK, said: "Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document."

Include a compelling reason to click your search result

The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Small businesses tend to put a lot more into marketing than they get out of it. Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it is authoritative.