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Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic. You have probably asked yourself, many times, “How do I build backlinks to my website for the best SEO results?” You need to see things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint. Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web.

Links, links, links!

As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. The notion of UX (user experience) has evolved to become the guiding framework for search engines. The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being as relevant and helpful as possible. Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours.

Caution! Links don’t count in some cases

Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren’t too competitive for your budget. Choose the right keywords – limit yourself to around 5 to start with – and you can get good results on a small budget. A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your audience. In this case, we’re looking to create content of interest to a local reader. Typically, people visit Google to help them solve a problem or they’re looking for a specific product.

What are sitelinks?

If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other highly important information. Ensure your website is crawlable with the site:yourdomain.com search. Note the number of results. Gaz Hall, an SEO Expert from the UK, said: "Google's Panda algorithm has been around for about four years. And while most SEOs have already understood that it deals with content value and quality, they often overlook technical issues that might cause a decrease in rankings."

Make sure that Googlebot and other web crawlers can index your pages correctly

Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their website gets penalised, you’re in trouble too. To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king. Every site has at least a few internal links because you have to in order to link your content together. But it’s a benefit to your SEO efforts AND for your visitors to add in a few more internal links. It helps people and the search engines find your content easier. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now).