I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally appear in rankings and results. Google continues to use natural, quality inbound links as a main ranking factor.
Content production with limited resources
. Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. If you want to
simply attract users, focus more on SEO tactics that drive visitors to your site. If you want higher conversion rates once visitors get to your site, content marketing is more important. If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP. Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic.
Keywords? Close Variants and Synonyms!
Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it has a quick load time. If you think about
it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google’s products, which can’t hurt your discoverability. Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want. Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from.
Minimize broken links
Search engines don’t like familiar or generic content. An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get the maximum number of hits. It means gaming the system and this in turn can allow you to‘trick’ Google into believing that your site should be number one. Gaz Hall, from SEO Hull
, had the following to say: "If your site has a blog with public
commenting turned on, links within those comments could pass your
reputation to pages that you may not be comfortable vouching for. "
Penalties seem to occur on sites that have no redeeming value
Don’t try to act smart. There are some plugins which allows you to add no follow in external links. If you have applied no follow on the link of your blog, it will be given the priority. You cannot use do follow and no follow simultaneously. This won’t be helpful. The ‘no-follow’ breaks the
connection you are trying to make between one website and the next, defeating the purpose of a link from the perspective of Google optimization (people can of course still click the link and visit your site directly). A work around so as to fix this phenomenon is to track what Google analytics calls the adjusted bounce rate. In order to track this “modified” bounce rate the only thing you have to do is to add one extra line of code to your website’s Google analytics tracking script. In this way Google analytics will executes an event when a user has spent over a certain amount of time on the page. What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want it, wouldn’t you?