Align your SEO copywriting efforts with the conversion funnel

One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing …

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Use Semantic Markup To Improve Ranking

Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. SEO’s journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more …

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Using social media for local SEO

You may not have the resources to create locale sites for each country or language you want to target. In that case, add Google Translate to your site to ensure that your website visitors can see your content in their language (even if it’s not a perfect translation). While …

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Generate keyword ideas

No follow links are defined as the links which will not pass any link juice. Here, the link is set as no follow, meaning that the Google bot will not crawl the link and will not pass any link juice. The link does not count as a ‘vote’ in the …

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Site Architecture for Newbies

Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites. Analyzing content alone is not real SEO. Making a …

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When you need lots of traffic in a short period of time

Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the …

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Minimize link depth

Now, even if search engines change their algorithm and give no advantage to exact match domains (not likely in my opinion), I’m here to say that exact match domains have another benefit: They attract amazing anchor text associated with inbound links! User experience is critical to SEO, so it …

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The landscape of SEO changes fast

In today’s SEO, high-quality and relevant backlinks have the most value.

But how do you build good backlinks?! In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no …

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Still have questions about SEO, or did I leave something out?

Your website is only as strong as your weakest link, so, the more pages you have “that are indexed and aging” and “linked appropriately or exclusively with the anchor text that page is intended to rank for” the easier it rises to the top unchecked by competitors. Mobile is becoming …

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How To Get Thousands of Visitors From Google

If you own a website that’s been around for a while, you should already be ranking in Google for a few hundred keywords. Knowing what they are is a perfect way to kick-start your keyword research. It’s all about website analytics — a powerful tool that gives you a …

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The important factor here is specificity

Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than …

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SEO on-page best practice

Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a product that no …

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Set Up Alerts For Brand Mentions

It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. Record any results that appear to be effective, and re-test them on other domains or with …

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When you create a topic tag, you also create a new site page

Ideally page titles should include the search term for which the website has been optimized. It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. You want people to subscribe to your blog by providing …

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An instant SEO diagnosis using Google Analytics

Authority is built by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. As you spend time …

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Identify niche blogs, forums and newsletters

Satisfy your users’ intent. Give them the information they seek! Perhaps they are searching for formal wear. So, you are trying to rank for those things, tuxedos and formal dresses or wedding outfits, which are tough to rank for. When you build backlinks, you have to be very cautious not …

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Writing quality content means writing original content

‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The …

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Some keywords don’t deserve their own page

Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? Progressive SEO means technical, analytical and traditional marketing all rolled into one. Your online presence goes way beyond your site. The problem is that we tend to forget how our online …

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Readability and long keyphrases

Link building involves obtaining links from external websites to your own for improving direct referrals and search engine ranking. Links are important since Google confirmed that links are the #1 ranking factor, alongside great content. Ranking without links is hard, and why would anyone try to rank without links in …

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Social shares play a huge role in content trustfulness

Good link earning begins with quality content that provides value to your potential customers. While content that is poorly written and was only intended to get links will get a website penalized, great content that people want to read will naturally encourage those people to link to it. According to …

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