Make a list of the problems you solve for ideal clients

A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. Create and submit sitemaps for each country in Google Webmaster Tools. This is only necessary if you’re using subdirectories for each …

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Make Use Of Local Citations

It’s totally understandable that Google takes user behavior into account in their assessment of which result to rank highest. If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the holistic way …

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Why Not Try It Out?

A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media …

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A really cool way of writing description tags

Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more. The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one …

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Back links from other website increase your total ranking potential

The Internet is a complex place that houses billions of websites, documents, apps, you name it, and search engines help link all the information together like a giant spider web – everything’s connected! Backlinks that should be avoided include paid links, link exchanges, and advertorials. According to Google, these links …

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A really cool way of writing description tags

The more people that search engines see being interested in your content, the more weight they’ll give it and the higher it will rank. You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you …

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Build a dashboard in Google Analytics for tracking

Google Analytics is a very complex method of evaluating your site and ranking it. These metrics include Impressions, clicks, average position, and click-through rate. The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing …

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Run search traffic reports on your main keywords

The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to 1,000 words of unique content, it’s important to remember that you’re writing for people, not robots. Keep it …

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Why Do SEOs Use Keyword Phrases?

Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. Google wants to know about the keyword usage. You should ensure …

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Create better landing pages

You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A …

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The more engaging your copy, the better

Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. The 'noindex,follow’ command in the meta tags of a web page will eventually be interpreted as a ‘noindex,nofollow’ command. Backlinks …

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Tips and tricks that can help encourage clickthroughs

While analysing the site for more signs of a negative SEO attack, it’s a good idea to see whether the backlink analyser notices a surge of spammy URLs that point back to your site. It might be a few pages, put those pages can be filled with dangerous URLs …

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Online marketing is not a monarchy

There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but even the most optimized site is just a voice in the wind if you don’t have an audience. Becoming the authority in your area is quite possibly …

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Identify and remove duplicate content

Just like it took a lot of time and effort to get to the top of the SERPs, you need to take time to assess about 4-6 weeks of ranking. This will help you understand the source of the problem and rectify it appropriately. Getting high rankings on search engines …

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DA to rule them all

The header text, or H1 text, is usually the title of an article or some larger bold text at the top of your page. Google and the smaller search engines can see this and they put extra importance on the words in the H1 text. Make sure your target keyword …

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Don't over-do a particular element

People like to be engaged and feel involved. Having a question as a title will start a conversation by piquing people’s interests. They will want to know what the answer is. Doing research on your targeted audience will help you come up with questions to ask. (Ideally, they should …

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Subtleties of keyword plugging

Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about. To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. You should …

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Do Your (Keyword) Research

When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. Spending money on paid search isn’t a requirement for SEO, but it can be an effective way for giving …

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Use Hashtags (Wisely) and Categorize Your Boards

You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher …

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Why Is So Much Content Necessary For SEO?

Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. Since the Penguin algorithm update in September 2016, Google has been watchful for anchor text keyword density. Leaning on exact anchor text too frequently appears suspicious to …

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Search For Broken Link Building Opportunities On Pinterest

Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s …

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