Get traffic, get conversions

There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. For a …

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Monitor your backlink profile and do proactive disavows

Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words …

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Getting websites listed on search engines

“Link building” is a term that SEO practitioners use to describe the process of building credibility. The idea is simple: people link to your website when they perceive your brand as a source of authority. Over time, you’ll gather data that helps you determine which of your keywords are …

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Using social media for local SEO

A page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try to increase the text content of your site in the interest of seo. The optimum …

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Launch a "Scholarship" contest or a giveaway campaign

Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. If it’s been just a day or two since you made your website and are not appearing …

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SEO quality best practice

An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. As search engines improve, queries with detailed queries increasingly provide surprisingly helpful results. If that fails make your terms increasingly general till you …

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SEO Is Not Dead

t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don’t start seeing some shift in traffic (either month over month or year over year …

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See the content whose rankings are high on the pages

The best directories are the ones that also provide useful information for your potential customers. SEO tools are a necessity to any SEO campaign. They can save you time and provide you with valuable insights into your own and your competitor’s websites. Needless to say, learning how to use …

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See what keywords your site is visible for

The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic …

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Check your Backend: Schema.org, Microformats and Rich Snippets

Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. Many SEO campaigns start with keywords – knowing what the audience within your niche …

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What is Keyword Research?

Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. Information Architecture allows people and search engines to better understand the content structure on a site. As opposed to general web directories, niche specific directories only accept sites that meet a …

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Keywords that you’re not already targeting

Add internal links to the taxonomies the post belongs to Link farming, buying links, getting links from any site (not just your niche), aggressive link building with low quality spun content, link exchanging, etc. are all considered bad and unethical ways of creating backlinks to your site – not recommended and …

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How to Get More Social Shares From Everything That You Publish

Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online. See what keywords are most popular in each country you’re targeting, and optimise the pages on that country’s section of your website accordingly. Also, remember that even …

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Fundamentals of Earning and Attracting Links

What would you type into a search engine to find your business website or page? All pages on your website should be available with a maximum of four clicks from any other page of your site. A good method to achieve that goal is to limit the categories on your …

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How do You Know Your Website Has Been Attacked?

The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. This is up from 74% in 2007. When improving …

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Follow Google's advice on this

As you’re developing high-quality content, you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. Keyword cramming is old news and will probably result in a penalty anyway So, don …

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The need to quantify quality

When you add a link to your website, you are inviting users to leave your site. Continually add keyword-rich content to your website to make it an authority on a particular topic. As you add more and more content to your website it will become more attractive to people seeking …

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Create Data-Heavy Content to Build Whitehat Backlinks

Because time is the most valuable resource for small businesses (link is external) , the best SEO strategy is to spend as little of it as you can to get to the first page of Google. Given the value of your time, “less is more” should define your entire mindset. Now …

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Discover the connection between content and user experience

With top-notch content, visitors get more meaning because their issues are resolved and value for money and time is guaranteed. Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines. You want to be …

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On-page factors

The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to …

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