Make a list of the problems you solve for ideal clients

A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. Create and submit sitemaps for each country in Google Webmaster Tools. This is only necessary if you’re using subdirectories for each …

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Hummingbird also impacts long-tailed search queries

The clickable text for a link is another place to use keywords, and to help guide the user to their destination. As a result, Google respects good anchor text. While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site’s rankings, on-page …

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SEO Is Not Dead

t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don’t start seeing some shift in traffic (either month over month or year over year …

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A really cool way of writing description tags

The more people that search engines see being interested in your content, the more weight they’ll give it and the higher it will rank. You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you …

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Check your Backend: Schema.org, Microformats and Rich Snippets

Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. Many SEO campaigns start with keywords – knowing what the audience within your niche …

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Why Do SEOs Use Keyword Phrases?

Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. Google wants to know about the keyword usage. You should ensure …

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Follow an on-site SEO checklist

Build backlinks by using forums and blog comments. You can become an authority in your niche, by using forums, and engaging with others with blog comments. The key to become successful is to be present everywhere. People spend very little time engaging with content. Most SEO’s (and dare i …

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When you create a topic tag, you also create a new site page

Ideally page titles should include the search term for which the website has been optimized. It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. You want people to subscribe to your blog by providing …

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Online marketing is not a monarchy

There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but even the most optimized site is just a voice in the wind if you don’t have an audience. Becoming the authority in your area is quite possibly …

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On-page factors

The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to …

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Identify backlink opportunities

According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or Don't follow this specific link. This helps websites prevent untrusted content or paid links. You have to keep in mind that in order to have people purchase or sign up …

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