Align your SEO copywriting efforts with the conversion funnel

One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing …

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Build a dashboard in Google Analytics for tracking

Google Analytics is a very complex method of evaluating your site and ranking it. These metrics include Impressions, clicks, average position, and click-through rate. The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing …

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Look for bloggers with no end product

You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. Google’s Keyword Planner is …

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Learn all the various on-page ranking factors

Click through rate is a good indicator of whether you’re attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you’re attracting the wrong audience or your webpage content isn’t interesting, relevant or useful to the …

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SEO on-page best practice

Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a product that no …

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Check the Competition's Backlinks

Use your network to your advantage and have your friends LIKE your page on the different social network platforms and link back to your blogs. This helps to drive organic traffic back to your online business. I think it's good to have lots of content on the website given the …

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The more engaging your copy, the better

Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. The 'noindex,follow’ command in the meta tags of a web page will eventually be interpreted as a ‘noindex,nofollow’ command. Backlinks …

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The need to quantify quality

When you add a link to your website, you are inviting users to leave your site. Continually add keyword-rich content to your website to make it an authority on a particular topic. As you add more and more content to your website it will become more attractive to people seeking …

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